Content in today’s digital world is so very important. The right content released with consistency is key.
You may ask, “what is content?” Essentially, “content” appears at every client or customer touchpoint. Signage at a brick and mortar location falls under the content umbrella, any communication with current clients or prospects also lands in the same category.
If you have fleet vehicles they are also in the same bucket. On the web, it’s everything from blog posts, (you do have a blog for your business don’t you?), social media posts, your website and the list goes on and on…..